The determination of woke corporations to push their opinions in the faces of ordinary folks who don’t share them is just a part of a broader contempt for customers and clients who aren’t enough like the people in the executive suites.  It’s a political thing, sure, but it’s even more a social class thing.  They’re snobs.

Cracker Barrel execs didn’t plaster their restaurants with BLM posters and LGBTQ flags, but even so they wanted Cracker Barrel to be the sort of restaurant in which they would like to eat, not the sort which their customers enjoy.  Hollywood producers would rather make movies they would like to see, than the sort that moviegoing people want to.  I'm sure that Bud Light execs were glad of their brand’s popularity, but they didn’t like the "fratty" people who bought it.

Since I don’t watch daytime soap operas myself, it was a surprise to me to learn recently that this contemptuous attitude is in evidence even there.  A woman I know who used to be fond of soaps explained to me that the traditional family crises and personal entanglements she loved seeing play out on the screen are vanishing from the shows she used to enjoy.  Now, she lamented, everything in the plots is about business conspiracies and corporate backstabbing.  “All these characters think about is their jobs.”

Considering that soaps are watched mostly by women who may or may not work outside the home, but who care about other things more than their jobs if they do have them, it’s not surprising that the audience for soaps is shrinking.  The writers – more likely, the people in the executive suites who give the writers their instructions – still want ratings, I suppose, but even more important to them is that the shows reflect their own preoccupations.