There really are exceptionless rules, but we lose a lot focusing on rules to the exclusion of the corresponding virtues.
Consider two different acts: Murdering and desecrating the body; murdering and eating the body.
Viewed simply as acts, it is not easy to say which is worse. However, the latter shocks us more profoundly because it suggests a deeper disturbance of moral character. That counts for something.
Related:
Commentary on Thomas Aquinas’s Virtue Ethics